1)Backgroud of North West Supplie :
North West Supplies was launched as a business in March 1999.It provide the outdoor and military garments and facilities ,at the same time it is the it is the specialist for logo design and embroidery.
2)Supply and Sell Side Map:
Supply -Buy Side Diagram Explanation:
Supply side :
According to the description of NWS website, it is the specialist for logo design and embroidery. At first, they can design the logo for different company or organizations, like school, club, company and family. Secondly, they can provide embroidery according to the customers’ option, either use customers’ own garments, or use the readymade clothes of the NWS to do the large productions. So they also have the suppliers.
There are three suppliers; first one is for supplying the raw material and facilities, such as thread, cloth, pins and sewing machine. Second one is the readymade cloth for the volume-produce and selling through the website directly. The third one is renew design, we consider that NWS get the creative logo design by cooperate with other design company.
On the supply side the association between NWS and other companies help NWS get more fresh idea and reduce the cost on other professional area.
The NWS do procurement from specific business, so the E-business model is B2B.
Sell-side:
The NWS have to ways to sell their products, through website and warehouse.
Website: Website is mainly face to the individual customers, at same time it is open to any corporate and organization. Individual consumers usually order or buy small quantity of communities, buy online and pay on line. So this E-business trade to customers is B2C model, otherwise, to the organization is B2B model.
Warehouse: On their website, NWS welcome any organization and customers to go to their fully refurbished warehouse to see the garments. But the organizations are the dominate customers, because the warehouse is not a shop, hence, facing to too many individuals will bring potential cost increasing. Model is the same as the website which depends on the type of customers. To individual customers is B2C, to organization is B2B.
Buy/sell components diagram
3)Stretegy
The North West Supplies
4P –
1. Product
NWS is top supplier for work wear, safety clothing and footwear, and therefore, customers can be provided one stop solution. In addition, they can provide customisation services which are logo design and logo digitising according to customer’s needs.
2. Price
3. Promotion
NWS used pay-per-click advertising to increase the web site’s presence in the major search engines.
4. Place
The business customer can purchase directly their needs from NWS’s warehouses
After NWS introduced their website to consumers, they adopted few business strategies into the website by concerning about customers.
4C—
1. Customer experience
NWS continues to improve the graphic design and navigation by sub-categories in order to offer a user-friendly interface to the consumers. Company also presents featured and latest products to add more information on the website. In addition, NWS split their products into two segments, which are military wear and outdoor wear sectors. As a result, consumers can find out their respective needs on the website with less confusing.
2. Cost to the customer
3. Communication
Promotion is one way, which business present information or behavior to consumers, while communication is two-way that business should response customer’s experience. By using reviews and ratings function consumers are able to reflect their purchasing experience and company collect their feedback on the website for consumers’ reference. After consumer viewed products or categories, company is likely to offer other interest or complementary products for them throughout data-mining.
4. Convince
After NWS launched this E-business interface, customers can get an instant service and up-to-date information from the website.
I like the level of detail, you also talked about strategy, you seem to be using a 4p type of strategy which is well known in marketing, thanks for this. Today we can also talk about projects to bring the strategy to place.
ReplyDeleteWell done guys, keep it up!
Regards,
yes,now we are still thinking about the improvement and suggestions for the sustainable development of NWS.I think later ,we will add this part into our work.
ReplyDeleteThank you so much for your comment!
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