Workshop exercise Oct 18 2010

 
 

Mission and vision:

    Apple's original logo featured a quote from Wordsworth that could be a nice vision statement

Its mission is bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

List of projects:

1. ITunes system

Users can use the ITunes system for free, they can get the accumulate points by downloading music and movies. At the same time users will be asked to                         evaluate the ITunes system and give the suggestion for the improvement.

2. Ipad experience project

Show some Ipad showpieces to customer.

3. Discount project.

When the people buy another apple produces, they can use a little money to buy an Iphone 4.

4. New products and design

Add the bankroll to make some new products and design to attract more potential customers to buy.

5. Free use 7 days.

Some qualified customer who gets enough membership points can choose an apple computer to use 7days for free, but they cannot mangle them. It is a promotion process to encourage more customers to get points.

Key project-Focus on Itunes

Itunes:

Itunes is a software that can play and manage media files. It can also organize the contents on Apple’s products such as ipod, iphone and ipad. Consumers can connect to the iTunes Store by iTunes Store and they can buy and download music, films and other media files. Moreover, programmers have the permit to sell their applications on iTunes Store and consumers can upload their podcasts to iTunes Store as well.

The key project to achieve the company’s mission is to add some new functions to  Itunes.

The new function is a points system. This system provides points to consumers when they download contents from iTunes Store. Once they have enough points, consumers can exchange the points for paid products. The points systems can help to stimulate consumption and increase the interaction between consumers and iTunes.

Two SLEPT Factors

1. Legal & Ethnical    Downloading is related to copyright and laws

               "The law is always ‘behind’ "

      2. Technological factors   New products, new design and new applications

BI5691 Group Assignment1: Supply and sell side map of North West Supplies

Supply and sell side map of North West Supplies
1)Backgroud of North West Supplie :
    North West Supplies was launched as a business in March 1999.It provide the outdoor and military garments and facilities ,at the same time it is the  it is the specialist for logo design and embroidery.

2)Supply and Sell Side Map:

Supply -Buy Side Diagram Explanation:

Supply side :

According to the description of NWS website, it is the specialist for logo design and embroidery. At first, they can design the logo for different company or organizations, like school, club, company and family. Secondly, they can provide embroidery according to the customers’ option, either use customers’ own garments, or use the readymade clothes of the NWS to do the large productions. So they also have the suppliers.

There are three suppliers; first one is for supplying the raw material and facilities, such as thread, cloth, pins and sewing machine. Second one is the readymade cloth for the volume-produce and selling through the website directly. The third one is renew design, we consider that NWS get the creative logo design by cooperate with other design company.

On the supply side the association between NWS and other companies help NWS get more fresh idea and reduce the cost on other professional area.

  The NWS do procurement from specific business, so the E-business model is B2B.

Sell-side:

   The NWS have to ways to sell their products, through website and warehouse.

   Website: Website is mainly face to the individual customers, at same time it is open to any corporate and organization. Individual consumers usually order or buy small quantity of communities, buy online and pay on line. So this E-business trade to customers is B2C model, otherwise, to the organization is B2B model.

   Warehouse: On their website, NWS welcome any organization and customers to go to their fully refurbished warehouse to see the garments. But the organizations are the dominate customers, because the warehouse is not a shop, hence, facing to too many individuals will bring potential cost increasing. Model is the same as the website which depends on the type of customers. To individual customers is B2C, to organization is B2B.

                               Buy/sell components diagram

3)Stretegy

The North West Supplies

4P –

1.      Product

NWS is top supplier for work wear, safety clothing and footwear, and therefore, customers can be provided one stop solution. In addition, they can provide customisation services which are logo design and logo digitising according to customer’s needs.

2.      Price

3.      Promotion

NWS used pay-per-click advertising to increase the web site’s presence in the major search engines.

4.      Place

The business customer can purchase directly their needs from NWS’s warehouses

After NWS introduced their website to consumers, they adopted few business strategies into the website by concerning about customers.

4C—

1.      Customer experience

NWS continues to improve the graphic design and navigation by sub-categories in order to offer a user-friendly interface to the consumers. Company also presents featured and latest products to add more information on the website. In addition, NWS split their products into two segments, which are military wear and outdoor wear sectors. As a result, consumers can find out their respective needs on the website with less confusing.

2.      Cost to the customer

3.      Communication

Promotion is one way, which business present information or behavior to consumers, while communication is two-way that business should response customer’s experience. By using reviews and ratings function consumers are able to reflect their purchasing experience and company collect their feedback on the website for consumers’ reference. After consumer viewed products or categories, company is likely to offer other interest or complementary products for them throughout data-mining.

4.      Convince

After NWS launched this E-business interface, customers can get an instant service and up-to-date information from the website.

Welcome to our blog!

We are the "E-business bees",work hard bees.
this blog is the for the group work of BI5691 Network Organization.


Our team members are:

Jamie Holdstock

Balaji

Jingjing  Li

Zhao Wang(Andy)

Gong Ye Jin (Alan)

Welcome you to our blog and give your comments.